Extreme Reach Nielsen to Launch Measurement of Individual Ads In an important step towards better cross-platform data and improved measurement of the effectiveness of ad campaigns, Nielsen is working with Extreme Reach to watermark the vast majority of national linear TV commercials Extreme Reach Acquires attikSpace The deal to acquire the media management company will expand its physical and digital asset management capabilities for marketers Ads on Connected TVs More Attractive, Study Finds Latest about Extreme Reach Ads on Connected TVs More Attractive, Study Finds By Jon Lafayette published 31 October 18 Extreme Reach finds completion rate climbs to 95 percent. Business Report: Video Ad Viewing Grows 19 Percent By Michael Balderston published 28 July 17 It looks like viewers aren’t just eagerly awaiting the “skip ad” icon to appear on video ads anymore. Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1IAB Makes Three Appointments to Its Leadership Team2DAZN FAST Channels to Launch on Tubi3DV Earns MRC Accreditation for CTV Viewability4HPA Opens Submissions for 2024 HPA Engineering Excellence Awards5Qurate Launches 'The Big Dish' on The Roku Channel
Ads on Connected TVs More Attractive, Study Finds By Jon Lafayette published 31 October 18 Extreme Reach finds completion rate climbs to 95 percent.
Report: Video Ad Viewing Grows 19 Percent By Michael Balderston published 28 July 17 It looks like viewers aren’t just eagerly awaiting the “skip ad” icon to appear on video ads anymore.
