`Our goal is to compete with the leading streaming services, not to win the spending war,' Discovery's Zaslav said
More than 156 million Europeans visited Discovery's platforms with over one billion streaming minutes consumed, 19 times more than the last Olympic Winter Games
The pilot program seeks to test new currencies so they can be offered to clients in 2022-23 upfront season
Eight times more viewers in Europe were streaming content from the Beijing games compared to the same period for PyeongChang 2018
It joins Fox, NBCUniversal and ViacomCBS as a minority owner of the advanced advertising company OpenAP
The streaming service will go live on Nov. 9 with plans to produce 40 local originals in next two years
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