cross-media measurement Warner Bros. Discovery Inks Audience Measurement Deal with VideoAmp Warner Bros. Discovery will use VideoAmp’s cross-screen measurement tools VAB, 4A’S Join ANA's Cross-Media Measurement Initiative The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative ANA Plans Pilot Measurement Test with VideoAmp The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry Latest about cross-media measurement ANA Partners with Comscore on Cross Media Measurement Pilot By George Winslow published 24 June 21 Will conduct a pilot test to assess Virtual People ID Nielsen Developing Nielsen ONE Cross-Media Measurement Tool By Michael Balderston published 8 December 20 Nielsen plans to launch single measurement tool in Q4 2022 Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Survey: Concerns About Deep Fakes Spike As Election Approaches2PBS Kids Adds American Sign Language to Streaming Content 3Tech Advances Boost Adoption of 8K Production4Intel Lays Out 8K Production, AI Tech Plans for Paris Olympics5Sony Considering Bid to Acquire Paramount
ANA Partners with Comscore on Cross Media Measurement Pilot By George Winslow published 24 June 21 Will conduct a pilot test to assess Virtual People ID
Nielsen Developing Nielsen ONE Cross-Media Measurement Tool By Michael Balderston published 8 December 20 Nielsen plans to launch single measurement tool in Q4 2022
