cross-media measurement

Latest about cross-media measurement

Warner Bros. Discovery

Warner Bros. Discovery Inks Audience Measurement Deal with VideoAmp

By George Winslow published

Warner Bros. Discovery will use VideoAmp’s cross-screen measurement tools

Partnerships
ANA

VAB, 4A’S Join ANA's Cross-Media Measurement Initiative

By George Winslow last updated

The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative

Business
Pixabay

ANA Plans Pilot Measurement Test with VideoAmp

By George Winslow published

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry

Business
family watching TV

ANA Partners with Comscore on Cross Media Measurement Pilot

By George Winslow published

Will conduct a pilot test to assess Virtual People ID

Partnerships
Nielsen ONE

Nielsen Developing Nielsen ONE Cross-Media Measurement Tool

By Michael Balderston published

Nielsen plans to launch single measurement tool in Q4 2022

Insights