ACR

Latest about ACR

Texas Attorney General Ken Paxton

Texas Attorney General Takes Aim at 5 TV Manufacturers

By Phil Kurz published

At issue is use of Automated Content Recognition technology, viewer privacy

Regulatory & Legal
Vortex

New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation

By Phil Kurz published

The new Unified TV Audiences dataset provides greater CTV and linear TV audience insights

Streaming
OLED

LG Smart TVs Get a Global ACR Upgrade

By George Winslow published

The rollout of automatic content recognition technologies will provide better data on the performance of ad campaigns

Insights
Samba TV

Samba TV Announces Global TV Viewership Dashboard

By George Winslow published

The new free tool provides real-time ratings for local, national, and international programs and events like the Tokyo Olympics

Insights
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TiVo Report Sees New TV Data Shaking Up Measurement

By Jon Lafayette published

Panels challenged by set-top-boxes and ACR

Business