Simon Frost, Global Head of Media Marketing and Communications at Ericsson, outlines the increasing disruption to the TV and Media industry caused by growing expectations from today’s consumers. He describes Ericsson’s NAB announcements, including the launches of Ericsson MediaFirst Video Processing, its new Global Content Discovery Service and its Piero Augmented Reality software to enable more immersive sports graphics, as well as explaining how Ericsson is succeeding in enabling its customers to delight the TV consumer everyday.