NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May

Inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending according to a new study from XR

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined

TelevisaUnivision, Dentsu backing the holistic audience measurement and attribution solution for sports and live entertainment

Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline

Charge, Comet, Roar and The Nest reported audience growth for 2024-25 season and program acquisition plans for the next season

The Spanish-language media company has expanded its use of EDO to measure and optimize ad effectiveness on its streaming service ViX

IPG's Acxiom is integrating Samba TV’s Semasio platform and offering the combined solutions in 40 new markets

Americans spend approximately $1,063 per year on cable and internet services according to the Doxo study, which also listed the states and cities where consumers spend the most

Partnership is first to pair iSpot’s solutions with a digital OOH video network to measure incremental reach for CTV