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New Study Finds Growing Role For Gen AI in M&E Industry
The Google report is based on the findings of a survey of 253 senior leaders of global M&E businesses
Media and Broadcast Companies Reveal Confidence In AI Technology
Artificial Intelligence A major new survey by Caretta Research conducted on behalf of TVBEurope and TV Tech details how the industry is reacting to AI and deploying AI-based technologies
Olympics Drives Rare Upswing in TV Viewing for July
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%
New Study Highlights Importance of Black Americans for CTV Advertisers
Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions
U.S. Joint Industry Committee Grants iSpot National TV Currency Certification
The certification followed a rigorous evaluation by the JIC of iSpot's measurement capabilities and methodologies
Worldwide VOD Buffer Ratio Down 54% in the First Half of 2024
RESEARCH Linear TV buffer ratio also improved remarkably according to NPAW report
New Report Offers Insight On How Marketers Can Make Best Use Of CTV
“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns
Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.
43% of streaming media player owners report using Roku the most often according to Parks Associates
