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Nielsen: Football, Back-to-School Trends Boost Traditional TV Viewing in August
Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May
77th Emmy Awards on CBS Deliver Largest Audience Since 2021
TV viewing was up by 8% from last year to 7.42 million
Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
Study: More Viewers Start Their TV Viewing with a SVOD Service Than Live TV
Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix
Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content
Demo spends much more time with streaming services than the general population, according to a new study
S&P: Pay-TV Subscriptions Decline for Ninth Straight Year
RESEARCH No sign of relief for industry that saw subscriber loss of 7.1% in 2024
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
Global FAST Channel Count Continues to Spike
The number of global FAST channels grew by 14% since Q1 2025 and 73% since 2023 according to Gracenote
