Study: Consumers Pay More Attention to Ads in Paid Subscription Services Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media Survey: Four in Five Virtual Production Studios Expect More Bookings in 2023 Film professionals and studio owners see massive growth in virtual production but have polarized attitudes toward the high-tech filmmaking trend, according to a Showrunner survey Omdia: Global Streamers' Original Production Grew in 2022 The number of titles produced by Netflix, Amazon, Apple TV+, Disney+, HBO Max, Hulu, Paramount+, and Peacock increased by 60% Grid List Latest about The CW Taps iSpot to Measure LIV Golf League Coverage By George Winslow published 8 March 23 iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament Top Broadband Providers Added 3.5M Subs in 2022 By George Winslow published 2 March 23 Fixed wireless services accounted for 90% of the broadband net adds in 2022 Global Smartphone Shipments Expected to Decline 1.1% in 2023 By George Winslow published 1 March 23 Weak demand means that recovery isn’t expected until 2024, IDC reported Survey: Consumers Very Worried About Data Security in the Metaverse By George Winslow published 1 March 23 Three in five of those surveyed by Telus believe brands aren’t ready to protect their identities and personal data in the metaverse TiVo: Viewing Time Stagnates But Number of Video Services Used Jumps By George Winslow published 1 March 23 The number of video services used hit double-digits for the first time, further fragmenting the streaming landscape as churn increased Effectv: March Madness is a Slam Dunk for Advertisers By George Winslow published 23 February 23 About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research 5G Performance Improves in the U.S., Other Markets See Declines By George Winslow published 22 February 23 Even so the U.S. ranked in the bottom five among the countries studied by Ookla in its newest 5G performance report Nielsen: TV Viewing Booms Again in January By George Winslow published 16 February 23 Overall viewing was up as broadcast expanded its share of viewing time to 24.9% LG: Enhanced Ads Boost Purchases By George Winslow published 3 February 23 Consumers are more likely to buy brands using enhanced ads, according to a LG Ad Solutions survey Forrester: Global Tech Spend to Hit $4.4T In 2023 By George Winslow published 2 February 23 Software and IT services, fueled by cloud, will capture nearly two-thirds of global tech spend by 2027 12345 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Lawo Establishes CTO Office2Scripps News Expands Documentary Production with New Longform Unit3Summit Preview: Explore the Metaverse with Chris Pfaff4Ateme Unveils Solution To Make Video Streaming Sustainable While Optimizing QoE5NextGen TV Comes to Rochester, N.Y.
The CW Taps iSpot to Measure LIV Golf League Coverage By George Winslow published 8 March 23 iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament
Top Broadband Providers Added 3.5M Subs in 2022 By George Winslow published 2 March 23 Fixed wireless services accounted for 90% of the broadband net adds in 2022
Global Smartphone Shipments Expected to Decline 1.1% in 2023 By George Winslow published 1 March 23 Weak demand means that recovery isn’t expected until 2024, IDC reported
Survey: Consumers Very Worried About Data Security in the Metaverse By George Winslow published 1 March 23 Three in five of those surveyed by Telus believe brands aren’t ready to protect their identities and personal data in the metaverse
TiVo: Viewing Time Stagnates But Number of Video Services Used Jumps By George Winslow published 1 March 23 The number of video services used hit double-digits for the first time, further fragmenting the streaming landscape as churn increased
Effectv: March Madness is a Slam Dunk for Advertisers By George Winslow published 23 February 23 About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research
5G Performance Improves in the U.S., Other Markets See Declines By George Winslow published 22 February 23 Even so the U.S. ranked in the bottom five among the countries studied by Ookla in its newest 5G performance report
Nielsen: TV Viewing Booms Again in January By George Winslow published 16 February 23 Overall viewing was up as broadcast expanded its share of viewing time to 24.9%
LG: Enhanced Ads Boost Purchases By George Winslow published 3 February 23 Consumers are more likely to buy brands using enhanced ads, according to a LG Ad Solutions survey
Forrester: Global Tech Spend to Hit $4.4T In 2023 By George Winslow published 2 February 23 Software and IT services, fueled by cloud, will capture nearly two-thirds of global tech spend by 2027
