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March Madness Lifts Cable’s Share of TV Viewing
By George Winslow published
But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge
Video Viewing Rises Significantly in U.S. Internet Households
By James Careless published
Those homes are now watching six more hours of video per week than they were in 2020
Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn
By George Winslow published
Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz
Survey: Interest in Women’s Sports Spikes
By George Winslow published
A Magid survey found a 50%+ growth in interest for women’s collegiate basketball and even higher growth for women’s professional basketball
Survey: U.S. Internet Costs Continue to Climb
By George Winslow published
With the Affordable Connectivity Program on the verge of shutting down, the average internet bill is now $89 according to a U.S. News survey
Study: Linear TV Ad Spend Dropped 7% YoY in Feb. 2024
By George Winslow published
While overall February 2024 ad investment marked a record high, linear TV hit a historical low according to a study from Guideline
CIMM Lays Out 2024 Priorities for Improved Media Research
By George Winslow published
Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data
Study: U.S. OTT Revenue to Grow 17% to $69B in 2024
By George Winslow published
Convergence also estimates that 79M HH, 60% of all U.S. homes, don’t have a pay TV subscription
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