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Scripps select Concurrent for interactive media

Concurrent Computer and Scripps Networks have announced that they will be demonstrating the advantages of targeted on-demand promotion powered by Concurrent’s MediaHawk Interactive Media Solution (IMS) with content from Scripps Networks.

Concurrent’s MediaHawk IMS enables in-band streaming of targeted, full motion video automatically sized to fit barker windows to provide one-of-a-kind, customer-specific advertising, branding and educational opportunities. As the consumer navigates through menu options, promotional content in the barker automatically changes to align with that individual consumer’s specific interests based on their menu choices – throughout each navigational tier.

With this new marketing and branding tool, Scripps Networks has the opportunity to highlight and brand each of their networks through server-generated backgrounds, combined with the full motion video. Scripps offers on-demand viewing for HGTV, the Food Network, DIY and FINE LIVING for a customized and enhanced viewer experience.

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