Ensequence has struck a three-year partnership deal with MTV Networks UK & Ireland covering iTV authoring, playout and support services.
MTV will move in-house the production and playout of interactive applications with the adoption of Ensequence on-Q interactive TV development software. Previously, MTV outsourced authoring and playout.
MTV has already launched one application authored in on-Q software: an enhanced music video for the band Gorillaz. The youth brand will shortly re-launch its multichannel interactive portal application with a new version authored in on-Q software.
For more information, visit www.ensequence.com.