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IP-PRIME, Packet Vision to provide targeted ad insertion capability for IPTV deployments

SES AMERICOM has teamed with advertising technology specialist Packet Vision to enable telecommunications carriers using SES AMERICOM's IP-PRIME IPTV service to insert targeted local ads. Using Packet Vision's IP-based advertising solution, operators offering IP-PRIME service will be able to maximize the use of their local ad avails by inserting ads for local and nationwide companies that are specifically directed to selected groups of consumers based on geographic locations or demographic profiles.

The Packet Vision MPEG-4 IPTV technology for local ad insertion is designed for easy deployment in the headends of IP-PRIME clients, requiring no changes to the set-top boxes in viewers' homes. The system integrates the technical elements needed for local ad insertion, targeted advertising and interactive campaigns, combining a media server, ad splicer, playout router and management system, all housed in a 1RU enclosure. IP-PRIME and Packet Vision will be conducting testing at the IP-PRIME broadcast center in Vernon Valley, NJ, to validate integration and interoperability with set-top boxes and the other components of the IP-PRIME infrastructure.

The companies plan to make the Packet Vision IPTV advertising solution available to IP-PRIME clients in the first half of 2008. The SES-Packet Vision agreement is still subject to Packet Vision shareholder approval.

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