WTWB Wins S&W "Digital Makeover" Contest

(May 3, 2004) Santa Clara, CA--WTWB-TV/Channel 20, Pappas Telecasting Companies‚ WB affiliate in Greensboro, NC, has won Snell & Wilcox's "Digital Makeover" contest at NAB2004. In a drawing during the final hours of the show, WTWB was selected to win $100,000 worth of Snell & Wilcox IQ Modular infrastructure equipment and RollCall control and monitoring software. Snell & Wilcox sponsored the contest to draw attention to how an intelligent infrastructure can help broadcasters transition to new technologies in a cost-effective and non-disruptive way.
"We congratulate WTWB and Pappas Telecasting and look forward to working with chief engineer Don Moore and his staff on ways to enhance WTWB's broadcast facility in Greeensboro," said Joe Zaller, vice president of marketing at Snell & Wilcox. "In awarding this prize, we also hope to increase awareness across the industry of the choices available from Snell & Wilcox that can smooth transitions from analog to digital, from SD to HD, and from baseband to file-based operations."
As the "Digital Makeover" winner, WTWB-TV is entitled to choose components from Snell & Wilcox's IQ Modular, RollCall, RollMap and RollSNMP product lines.
Snell & Wilcox