WBBM-TV Adds New Morning Show

Station to launch "Monsters and Money in the Morning"
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CHICAGO: WBBM-TV today announced a new weekday morning talk show covering local business, news and weather. “Monsters and Money in the Morning” will debut Feb. 1, 2010 from the CBS studios in Chicago. It will be hosted by “an ensemble of veteran Chicago broadcasters,” WBBM said, including sportscasters Mike North and Dan Jiggetts, also known locally as “The Monsters.” Chicago Sun-Times money expert Terry Savage and former CNBC business reporter Mike Hegedus will also be featured.

WBBM’s president and general manager, Bruno Cohen, said the station was trying something new with “Monsters and Money.”

“We are targeting an underserved television audience--Chicagoans who are passionate about sports and want to stay on top of local business news and personal finance--while at the same time continuing to provide the news headlines, weather and traffic information that people want before leaving home in the morning,” he said.