Univision, the nation’s top Spanish-language broadcaster, will air a series of public service programs informing viewers of the Feb. 18, 2009, digital transition.
The first special, “TV Digital…¿Que Tal?” (“Digital TV…What is it?”), is set for Saturday, Dec. 1, at 4:30 p.m. ET, will explain in simple terms the difference between analog and digital systems and detail the government’s program to issue $40 coupons toward the purchase of digital-to-analog converter boxes.
The program will discuss the benefits of digital broadcasting and explain which viewers will need a converter box.
Various network personalities will appear on the show including Spanish-language television icon and host of Univision’s hit show “Sabado Gigante” (Giant Saturday), Don Francisco. U.S. Commerce Secretary Carlos Gutiérrez and Carmen Scanlon of the FCC will also appear.
Cesar Conde, executive vice president and chief strategy officer of Univision Communications called the program “part of the most comprehensive DTV initiative to be launched so far by a U.S. broadcaster.”
Univision Network is part of Univision Communications, which also owns TeleFutura Network (launched in 2002) and Galavisión, the country’s leading Spanish-language cable network. In all, Univision Television Group owns and operates 62 television stations in the United States, including Puerto Rico.
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