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TV Magic and Bexel Announce New Alliance

Broadcast systems integrator TV Magic and broadcast equipment rental firm Bexel Broadcast Services will collaborate on systems integration projects. The new business alliance gives both companies new resources for building their brands, enhancing their services, and further extending their market presence.

“We look forward to working with TV Magic in leveraging our individual brands and expertise to increase business for both of our companies,” said Rhett Frazier, national sales manager at Bexel. “By outlining and formalizing the ways in which our businesses can complement one another, this alliance serves as a valuable roadmap for continued growth.”

TV Magic and Bexel foresee expanding their collective reach into new business opportunities that draw on the specialty and resources of each organization. TV Magic will utilize the equipment, support, and services of Bexel to provide comprehensive and innovative solutions to their clients. Likewise, Bexel will have access to TV Magic’s integration and engineering, design support, project management, configuration and programming, training, and CAD services.

“We have been tied closely to Bexel for many years, both through our service to the broadcast market and in our many shared connections,” said Stephen Milley, vice president of sales at TV Magic. “The alliance we’ve created is a win-win strategy that builds on this relationship, and offers a competitive advantage and tremendous business growth potential to both our companies.”