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Time Warner Cable and Sprint launch mobile TV in Cincinnati

Time Warner Cable, in collaboration with Sprint Nextel, has rolled out a new service in Cincinnati allowing customers to receive its programming on their cell phones. The new offering is available as part of an integrated digital telephone, cable and high-speed Internet package. For an additional fee, subscribers can opt to view the programming on their Sprint cell phones.

The service, dubbed Mobile Access, currently features two mobile TV plans. For a smaller fee, customers can access 15 channels of content that mostly consist of music programming, weather and traffic updates, and movie trailers. For a larger fee, they can view video clips from such cable networks as ESPN, Fuse, E! and The Weather Channel.

As with most mobile TV programming available in the U.S. today, the content is in a condensed format, though Time Warner and Sprint have plans to offer full-length programs in the future. Also in development is the ability to control a DVR from a mobile phone.

Mobile Access was developed by Sprint in conjunction with several national cable companies, including Time Warner, Comcast, Cox Communications and Bright House Networks. It is aimed at providing customers a way to manage all their communications and entertainment needs from their cell phones when away from home. Time Warner has already launched the service in Raleigh, NC, and Austin, TX. Meanwhile, Cox has initiated a similar service in Phoenix and San Diego.

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