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Suddenlink Rebrands to Optimum

Altice USA
(Image credit: Altice USA)

NEW YORK—Altice USA has announced that its Suddenlink brand has rebranded to Optimum, bringing the company’s telecommunications products and services under one unified brand across its entire footprint. 

With the rebranding, Optimum has also introduced a new nationwide brand campaign, “Get Closer, Go Farther” with a new look and feel, tagline, and mission, the company said.  

“Get closer and go farther. That’s our Optimum brand promise and what we aim to deliver to our customers through our connectivity services and experiences we offer,” said Matt Grover, executive vice president of consumer and business services, Optimum. “We are thrilled to launch this new campaign and officially bring our Suddenlink products and services under the Optimum brand, uniting our telecommunications division under one name, one voice, and one promise to customers to deliver the very best internet, TV, and mobile service to them every day.”

Starting today and throughout the months ahead, the company will transition Suddenlink properties and assets to Optimum, including vehicles, stores, websites, uniforms, and more.

The new tagline, “Get Closer, Go Farther” aims to demonstrate the promise to bring customers closer together than ever before with Optimum products and services so they can collectively go farther, now and into the future. 

Those product improvements for the future include: 

  • The acceleration of the 100% Optimum Fiber Internet Network, recently reaching the milestone of 100,000 Fiber customers,
  • The launch of Optimum 2 Gig and 5 Gig Fiber Internet, which delivers the fastest fiber internet speeds in the New York tri-state area,
  • Removing data caps on all Suddenlink internet plans as part of the transition to Optimum,
  • Elevating the customer experience through enhanced support, including opening nearly 20 new state-of-the-art Optimum retail stores across the country in recent months, and
  • The award-winning Optimum Mobile service, which was recently ranked #1 in customer satisfaction by the American Customer Satisfaction Index.

 The new campaign TV spots can be viewed here and here.  

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.