Sportvision and NASCAR Announce 5-Year Partnership Extension - TvTechnology

Sportvision and NASCAR Announce 5-Year Partnership Extension

The innovative RACEf/x System, which has been instrumental in the continued evolution and enhancement of NASCAR broadcasts and multimedia applications since 2001, will continue to be an integral component of the NASCAR NEXTEL Cup Series through 2011. Sportvision, the leading innovator of new media sports content and br
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The innovative RACEf/x System, which has been instrumental in the continued evolution and enhancement of NASCAR broadcasts and multimedia applications since 2001, will continue to be an integral component of the NASCAR NEXTEL Cup Series through 2011. Sportvision, the leading innovator of new media sports content and broadcast enhancements, in conjunction with NASCAR, announced a five-year extension to its original six-year partnership, whereby Sportvision’s RACEf/x System will serve as the exclusive “car tracking” technology system for NASCAR-sanctioned races through 2011.

The most advanced tracking system ever created for televised sports, the RACEf/x System uses patented technology and GPS satellites to track all 43 cars traveling 200mph—five times per second—creating a complete digital record of the race in realtime. This enables NASCAR’s television partners to integrate live position and performance data into the broadcast via an array of visual effects including pointers, arrows, bubbles and more, enabling viewers to easily identify their favorite drivers and monitor their performance.

Sportvision’s impact on NASCAR has transcended beyond the broadcast, as the company’s unique ability to create new media content, from the digital record of the event, has driven the growth of popular applications on the Internet, pay-per-view and wireless devices. Specific to the Internet, these applications allow fans to customize their race experience online while watching the race action in parallel on their television screen. The on-board GPS system captures all car positioning and telemetry information and delivers it to TrackPass on NASCAR.com and TrackPass To Go for wireless providers. Fans can follow their favorite driver from green flag to checkered flag with realtime information on every car, including position, speed, relation to the leader (shown in both time-off leader and expressed visually on a track map), brake, throttle, and RPM.

“Over the past six years, Sportvision has provided NASCAR and its television and new media partners with unique and exceptional broadcast and content enhancements,” said Dick Glover, vice president, broadcasting and new media for NASCAR. “The future looks even brighter, and Sportvision will undoubtedly continue to help influence and improve how our fans consume NASCAR on television, the Internet and other interactive mediums.”

“NASCAR’s growth over the last six years has been unbelievable, and we are excited to extend our agreement while continuing to develop the next generation of interactive NASCAR offerings across many platforms,” said Hank Adams, CEO, Sportvision, Inc.

Adams adds, “Sportvision has continuously worked to enhance the race fan’s experience through the development of new technologies. This five-year extension will bring pioneering new developments—starting as early as 2007—that will provide fans with a much richer NASCAR experience.”