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Snell & Wilcox offers $100,000 digital makeover prize at NAB2004

Snell & Wilcox IQ modular product

Taking a cue from the current reality-TV craze, Snell & Wilcox is sponsoring a digital makeover contest for U.S. call letter television stations with a grand prize of $100,000 worth of its infrastructure equipment and networked control and monitoring software. To date, more than 200 call-letter stations have registered to win, according to a company representative.

The NAB promotion highlights Snell & Wilcox’s IQ modular infrastructure components and Rollcall networking system as tools to adapt to fast technological change in broadcast facilities.

Now through April 18, employees of U.S. call letter television stations can enter the contest. The winning TV station will be announced at the Snell & Wilcox booth on the final day of the NAB2004 trade show.

For full details, contest rules, and entry form visit

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