Snell offers 1080p functionality for no additional cost

The move brings down one of the most significant barriers to the adoption of 3Gb/s equipment: extra cost.

Author:: TVTechnology
Publish date:: Oct 8, 2012

Snell has announced that it will now offer 1080p functionality at no additional charge for all 1080p-capable products. The move eliminates extra cost, the most commonly cited barrier to adoption of fully progressive workflows.

Many of the company's products currently operate internally at the 3Gb/s bandwidth required for 1080p formats, including its Kahuna production switchers, Sirius routing switchers, Alchemist Ph.C-HD frame-rate converters, KudosPro signal-processing products and the IQ Modular range.

Starting this year, Snell will offer 1080p processing in these products, as well as their future variants, for no additional cost. By making 1080p operation a standard feature, the company addresses the end-user need for equipment that supports an immediate or eventual migration to 3Gb/s operations. As a result, customers can now take advantage of the image-quality benefits inherent in the 1080p production environment cost-effectively, while guaranteeing higher quality deliverables in a variety of derivative distribution formats.

In a bold move designed to facilitate the transition to fully progressive workflows, Snell announced today that it will now offer 1080p functionality at no additional charge for all 1080p-capable products, thereby bringing down one of the most significant barriers to the adoption of 3Gbps equipment: extra cost.

Snell announced that it will now offer 1080p functionality at no additional charge for all 1080p-capable products, eliminating one of the most significant barriers to the adoption of 3Gbps equipment, according to the company.

In a move that significantly lowers the barriers to 4K production, Snell announced today that it will now offer 4K functionality at no additional charge in a range of products, including select routing switchers, fiber infrastructure, and the Kahuna 360 multi-format production switcher, which now enables users to mix and match any combination of SD, HD, 1080p, and 4K sources seamlessly in the live production environment.

4K support is available on all new and existing 11RU Kahuna 360 systems.

The Kahuna 360 production switcher, Sirius 800 routing switcher and new IQ Modular fiber products all offer 4K functionality as a standard feature.

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The new signal processing range offers robust, universal up/down/crossconversion and motion-compensated processing for SD, HD and 3Gb/s applications.

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