Trevor Morecraft has joined Software Generation Ltd. (SGL) as Regional Sales Manager, EMEA. Morecraft brings more than 25 years experience to SGL and joins from the Softel Group (Softel UK and Aston Broadcast), where he was Head of Sales.
Morecraft's other roles include Sales Director, Quartz Electronics; European Sales Manager, FOR-A; Lightworks Sales Director, Tektronix; and Sales Manager, Ampex. Morecraft's comprehensive network of contacts and experienced sales background give SGL a strong advantage.
Bernie Walsh, SGL's Worldwide Sales & Joint Managing Director added: "Trevor has a solid background and an excellent reputation throughout the industry and I am delighted to welcome him to the team. His appointment further strengthens the company's reach in the EMEA region."
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