SF Bio installs HD projectors at 210 cinemas in Sweden

Pre-show advertising material, screenings, previews and general media content will be screened in each of the cinemas
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SF Bio has selected HDTV projectors to equip more than 400 screens in 210 cinemas across Sweden. The project will replace 35mm projection systems, and will be fully operational in early 2007.

Each projector is integrated within a sophisticated control, management and playback network system from Irish system supplier Unique Digital. The cineo3+ 1080 HD model from projectiondesign was one of the brands of HD projectors included in the deal.

Bonnier AB owns SF Bio, currently Sweden’s leading cinema chain with 210 screens in 21 locations in the country. SF Media, a division of SF Bio, conducts commercial screenings in more than 235 cinemas (585 screens).

Pre-show advertising material, screenings, previews and general media content will be screened in each of the cinemas. Each advertising campaign is booked from a central location and distributed in an HD picture format (1920 x 1080) over an advanced broadband platform alongside digital 5.1 sound.

For more information, visit www.projectiondesign.com/Default.asp?CatID=1509 .