S4M showcases integration with SMART AdServer

Solutions for Media demonstrated at a recent show the advantages for interactive advertising when Internet sales systems are integrated with ad servers

At recent OMD 2008 digital marketing show in Germany, S4M-Solutions for Media and SMART AdServer showcased the integration of S4AdSales_web.biz, S4M’s media sales system for the Internet and mobile devices, and SMART AdServer technology.

S4M and SMART AdServer demonstrated the integration of the two systems, highlighting the advantages for interactive advertising users. One of the main benefits is that users need to enter campaigns only once.

With S4AdSales_web.biz, S4M has launched a sales solution for the special requirements of advertising on the Internet and mobile devices. It embraces the different advertising platforms such as the Internet, mobile Internet or direct marketing and allows for planning and execution of crossmedia campaigns.

For more information, see www.s4m.com and www.smartadserver.com.