Ross Expands Presence in Mexico

Ross Video has appointed Santiago Sanchez as Regional Sales Manager responsible for developing new and maintaining existing customer and partner relationships in Mexico.

"I am very pleased that Santiago is joining the Latin America team," said Fernando Paulino, International Sales Manager-Latin America. "His experience and knowledge of Mexico will only help us to expand our market share in the region."

Sanchez will be responsible for Ross sales initiatives in all of Mexico. He will be based in Mexico City and will report to Paulino.

Mr. Sanchez commented "I am excited to be joining the Ross sales team and I look forward to expanding the Ross name by delivering live production solutions to our customers."

Prior to Ross, Sanchez worked for Kramer Electrónicos, S.A. de C.V. in Mexico. During his tenure with Kramer he was Commercial Director for Mexico offices / Special Products and Sales Manager. Sanchez came to Kramer through Sony Electrónicos de México where he was in Project Management and Engineering. He has a diploma in Industrial Robotics from UNAM (Universidad Nacional Autónoma de México), and is fluent in Spanish and English.