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Rohde & Schwarz To Assume Direct U.S. Sales Responsibility

(March 18, 2004) Columbia, MD--As of June 1, 2004, test and measurement electronics manufacturer Rohde & Schwarz will assume direct responsibility for the sales and service of all its products in North America. Previously, Rohde & Schwarz Test & Measurement products were distributed and serviced in the U.S. and Canada by Tektronix, in a relationship dating back to 1993.
North America is a key growth market for Rohde & Schwarz and this change reflects the company’s intensified commitment to the American market. By taking direct responsibility for its T&M products in the U.S., Rohde & Schwarz aims to provide customers with direct, fast local support. This will improve responsiveness to complex market requirements, including product development specific to the U.S. market.
The wholly owned subsidiary Rohde & Schwarz, Inc. will be responsible for sales, support and distribution of all products in North America.
Rohde & Schwarz
www.rohde-schwarz.com