Rite Aid Stocks D-to-A Converter Boxes

Pharmacy chain goes for the coupon windfall
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Rite Aid stores are stocking shelves with digital-to-analog converter boxes. The pharmacy chain said this week it had already started carrying the devices and would continue to do so through next March, one month after analog television transmissions cease.

Rite Aid will peddle three brands of converters for between $60 and $70. The company did not say which specific models it would carry, but it went on to provide details about the federal government“s coupon program. The U.S. Commerce Department is in charge of dispensing nearly $1 billion worth of $40 coupons to qualified applicants good for converters certified by the FCC. “Qualified” for the most part is the possession of an address. Once issued, the coupons expire within 90 days.