Rebranded CBSSports.com results in increased traffic

The new site has seen a user increase of 27 percent.
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CBS executives attribute the rapid growth of its sports site to better integration with the CBS Sports Mobile and TV platforms.

Since its rebranding last August, surveys show that CBSSports.com has significantly boosted its following, maintaining a lead over all major sports sites in visits per person and time per person.

CBSSports.com has seen a user increase of 27 percent — one of the highest growth rates among major sports sites in the past month, excluding the seasonal bump associated with NFL.com.

Nielsen//NetRatings data from September found that CBSSports.com has again led all major sports sites in visits per person and time per person. The site previously held that distinction for six consecutive months. Major sports sites that compete in the category include ESPN.com, FoxSports.com, SI.com, Yahoo Sports, AOL Sports, MLB.com and NFL.com.

Jason Kint, senior VP and general manager of CBSSports.com, attributed the rapid growth to superior NFL and college football coverage, as well as better integration with CBS Sports Mobile and TV platforms.

Traffic to the CBS Sports Mobile Web site (wap.cbssports.com) is also starting to see significant growth, the network said. “According to recent research [by Omniture], these numbers have made CBS Sports Mobile one of the Top 10 most trafficked ad-supported mobile Web sites in the U.S.,” said Cyriac Roeding, an executive with CBS Mobile.

CBSSports.com provides online sports news, scores and other content, fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official sports site of the NCAA.

For more information, visit http://www.cbscorporation.com/.