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Rebranded results in increased traffic

Since its rebranding last August, surveys show that has significantly boosted its following, maintaining a lead over all major sports sites in visits per person and time per person. has seen a user increase of 27 percent — one of the highest growth rates among major sports sites in the past month, excluding the seasonal bump associated with

Nielsen//NetRatings data from September found that has again led all major sports sites in visits per person and time per person. The site previously held that distinction for six consecutive months. Major sports sites that compete in the category include,,, Yahoo Sports, AOL Sports, and

Jason Kint, senior VP and general manager of, attributed the rapid growth to superior NFL and college football coverage, as well as better integration with CBS Sports Mobile and TV platforms.

Traffic to the CBS Sports Mobile Web site ( is also starting to see significant growth, the network said. “According to recent research [by Omniture], these numbers have made CBS Sports Mobile one of the Top 10 most trafficked ad-supported mobile Web sites in the U.S.,” said Cyriac Roeding, an executive with CBS Mobile. provides online sports news, scores and other content, fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official sports site of the NCAA.

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