As the basketball championships approach, prices are being reduced on the RCA brand of HD sets in sizes ranging from 40- to 61-inches. TTE Corporation, the developer and manufacturer of RCA sets for the U.S. market, is unveiling the "RCA Home Court Advantage" campaign with an advertising promotion in USA Today. (A one-sixth page "teaser" ran in the Feb. 28 sports section, to be followed by a full-page ad on March 4). The ads will tout "slam dunk savings" on nearly two-dozen HD models capable of delivering images so real that "fans will feel they're watching from courtside."
The promotion will encourage consumers to purchase 44- or 50-inch DLP (Digital Light Processing) HD receivers or 40- or 52-inch HD monitors. The product package features 23 RCA and RCA Scenium digital sets, including 15 models based on Texas Instruments' DLP technology in lightweight designs and slim-line cabinets. A dozen of the DLP products do not require separate set-top tuners for HD, and 10 of the featured models include integrated ATSC tuner/decoders and digital cable-ready circuitry that enable consumers to receive both cable HD--and terrestrial HD--without separate digital cable STBs. All models featured in the campaign will be available at national retail stores and independent retailers throughout the United States.
