PwC Study Finds Cord-Cutting Slowing

Consumers who dropped cable say they’re now paying more for video
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NEW YORK—Cable’s death may have been somewhat exaggerated, according to a new report from PricewaterhouseCoopers. In the recently released “Videoquake 4.0: Binge, Stream, Repeat—How Video Is Changing Forever,” cord-cutting is happening at a slower rate than expected, with fewer consumers planning on dropping pay-TV in the future. A total of 84 percent of pay-TV subscribers said they expect to still subscribe to cable in a year, up from 70 percent in 2015.

Read the full story on TV Technology’s sister publication, B&C.

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