NEW YORK—Cable’s death may have been somewhat exaggerated, according to a new report from PricewaterhouseCoopers. In the recently released “Videoquake 4.0: Binge, Stream, Repeat—How Video Is Changing Forever,” cord-cutting is happening at a slower rate than expected, with fewer consumers planning on dropping pay-TV in the future. A total of 84 percent of pay-TV subscribers said they expect to still subscribe to cable in a year, up from 70 percent in 2015.
Read the full story on TV Technology’s sister publication, B&C.
Future US's leading brands bring the most important, up-to-date information right to your inbox
Thank you for signing up to TV Technology. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.