OmniBus appoints Lorie Callahan as director of PBS market development

OmniBus Systems has announced the appointment of Lorie Callahan as director of PBS market development. Callahan will manage OmniBus’ relationship with PBS and its member stations and work closely with the public broadcaster on the development of its ACE system and the emerging NGIS (Next Generation Interconnection System) project.

ACE is a multichannel broadcast system that functions like a “station in a box,” providing comprehensive functionality for playout, automation, master control and data movement. OmniBus’ iTX software-based transmission system is planned to be the cache server for PBS’s NGIS project, allowing the broadcaster to move toward a file-based model of content distribution. The revolutionary iTX system builds upon IT-based technology rather than stand-alone hardware for master control and automation operations.

Prior to joining OmniBus Systems, Callahan was the vice president of global sales for Percept Technology Labs, where she developed and executed strategic global sales plans including new product and technology development procedures.

More information about OmniBus Systems is available at