The newspaper intends to increase its video audience by four to five times during the next 18 months.
Many athletes are likely to set new records during competition at this year’s Olympic Games in Rio de Janeiro, but NBC Olympics plans to set its own high mark in terms of streaming.
Sale of nine New York Times-owned stations will allow the company to focus on its newspaper and digital properties, according to the company’s top executive.
The Summer Olympic Games always provide a welcome respite from the political campaign coverage, the tit-for-tat, mud-slinging commercials and the incessant talking heads. With a Congress at vitriolic loggerheads and presidential opponents mounting increasingly scurrilous attacks against one another, that breather this year was particularly attractive. Trading news-cycle discussions of red and blue states for sports talk about our red, white and blue medal winners provides for much more enjoyable television viewing.
Pre-convention promotion features free videos from AES Oral History Project featuring industry icons.