OfficeMax expands digital signage initiative

After the initial success of its digital signage applications, retail giant OfficeMax has decided to keep expanding the initiative. More than 60 existing OfficeMax locations are currently incorporating digital signage into their store environments, and many additional stores are scheduled to do so through next year.

Now, OfficeMax Advantage and midsize stores will feature two 40in state-of-the-art LCD panels, designed and mounted to aesthetically fit within a newly designed menu board located in the high-traffic printing service area. In order to realize OfficeMax's vision of dual screens that play continuous content, yet also play the retailer’s own feeds, ADFLOW Networks and Matrox Graphics are providing a solution aimed at captivating, informing and entertaining in-store customers.

The ADFLOW Dynamic Messaging System and the Matrox Millennium P650 multidisplay graphics card combine to create a customer-orientated environment that provides exceptional customer service, in addition to entertaining customers while they wait. OfficeMax uses LCD screens to inform and educate shoppers, enhance the OfficeMax brand, promote selected merchandise and deliver featured price promotions within its print and document services area.

OfficeMax uses ADFLOW’s DMS technology to centrally control and manage content. OfficeMax has the ability to update it as frequently as required, via the Internet. Inserted into the ADFLOW Media Player and powering the graphics of the two screens is the Matrox Millennium P650 multidisplay card, which provides the flexibility to stretch content across both screens or to broadcast independent content on each screen.

OfficeMax’s brand and promotional content targets specific shopper demographics. The store also broadcasts a live CNN satellite feed, using directional sound technology, to inform and entertain customers without disrupting their shopping.

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