NTT adopts TANDBERG MPEG-4 AVC in Japan

TANDBERG Television announced that On Demand TV — a joint venture of NTT West (Nippon Telegraph and Telephone West) and Itochu — would support MPEG-4 AVC technology for its nationwide IPTV rollout in Japan.

On Demand TV is planning to deploy TANDBERG's MPEG-4 AVC transcoding in its Mediaplex-based headends in Tokyo (East) and Osaka (West). Each headend will process transcoded MPEG-2 to MPEG-4 AVC content and deliver it to NTT's Broadband (FTTH and ADSL) customers.

On Demand TV also is adding two new Mediaplex headends to its existing installation of Mediaplexes to transcode the MPEG-2 content to MPEG-4 AVC and to provide additional headend redundancy.

On Demand TV will use the MPEG-4 AVC transcoding technology to reduce the bit rate of video delivery over millions of its DSL lines and to offer a new, extensive library of video-on-demand (VOD) movies to NTT's subscribers in both standard and high-definition VOD.

NTT West and NTT East provide telephone and broadband services to more than 60 million subscribers across Japan, which has one of the world's highest broadband penetration rates.

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