The Nissan Motor Company announced a four-year deal with Fox Sports Latin America to sponsor the South American Soccer Tournament: Copa Nissan Sudamericana. Nissan has sponsored the event, which takes place from August to December, since 2003.
"Nissan is constantly searching for opportunities to build extensive marketing partnerships that allow us to engage consumers by building brand awareness on many platforms," says Gilles Normand, corporate vice president, Nissan Motor Co. Ltd. "This ongoing Pan-American partnership with Fox Sports also gives us the opportunity to market our products into the whole highly diverse Latin American market and demonstrate Nissan's commitment to the development of soccer in the region."
"Fox Sports is proud to join forces with a great global company like Nissan and build on our long-term relationship to extend the sponsorship contract until 2010", declares Hector Costa, sales sr. vice president, Fox Sports Latin America. "Copa Nissan Sudamericana has impressively increased its ratings and I'm sure it will grow even more with Nissan's participation."
