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Heather Birks has been named the new executive director of the Broadcast Education Association, replacing former Executive Director Louisa Nielsen, who stepped down a few months ago.

Birks comes to BEA from NAB, where she worked for more than a decade, starting as special events manager for the Government Relations Department. She later became the membership manager for NAB Television, and transitioned into special projects manager where her duties changed to include NAB convention sessions and VIP handling, Web site management and a management development seminar for TV executives.

Birks has been a consultant to the NAB Education Foundation for the past two years and for the past three months, served as program director for BEA. As executive director, Heather will help direct the BEA's initiative on strategic alliances with corporate and academic organizations and work with the board to revitalize the BEA marketing and fundraising efforts.

The BEA was established in 1955. More than 1,300 professors, students and media professionals are individual members.

(Radio World)