introduces media player for on-demand service

NBA Digital has relaunched its NBA League Pass broadband service using a stand-alone media player that will allow fans to watch multiple out-of-market games at the same time.

All games are streamed in the highest bit rate possible based on the user’s Internet connection speed, up to 800Kb/s from HD or SD video sources direct from each team’s arena.

Another enhancement to the 2008 version of the service is on-demand viewing of games played within the last 48 hours. The games can be viewed online at anytime during the 48-hour period.

The NBA said users can watch live up to 40 out-of-market regular season games per week; however, blackout rules apply. Live games stats for both home and away teams will also be available.

The service is available for both Mac and PC users. A season pass to more than 900 games is available for $99.95.