NBA Promotes Hellmuth to Top Entertainment Post

The NBA has promoted Steve Hellmuth to the role of executive vice president of operations and technology for NBA Entertainment (NBAE), the league announced.

Hellmuth will continue to be responsible for the league's IT, broadcast operations, and engineering departments, as well as the network of Web sites.

The league said Hellmuth will also work closely with teams to further incorporate new broadcast and lighting technologies into the design, construction, and operation of NBA arenas.

Hellmuth oversaw the first-ever live sports event in 3D HD at the 2007 NBA All-Star Game in Las Vegas, and repeated the move for Game 2 of the 2007 NBA Finals, when an audience at the Quicken Loans Arena in Cleveland watched the game in live 3D HD as it was being played in San Antonio.

He also led the recent launch of the NBA digital media archive, the first such initiative by a major pro sports league. The NBA is currently in the process of digitizing the league's entire video library—more than 400,000 hours of games, highlights and programming—to create the digital media archive.

"Steve has helped revolutionize the way in which our fans around the world follow the NBA," said Adam Silver, NBC deputy commissioner and chief operating officer. "His leadership position in technology will be crucial to the continued growth of the game through an ever-expanding roster of digital initiatives."

Hellmuth rejoined NBA Entertainment in December 2000 as senior vice president of operations and technology after spending two years as the senior vice president of Major League Baseball Productions, where he spearheaded the design and construction of the league's new state-of-the-art facility.

Hellmuth has been in television almost 30 years.