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NBA Finals Viewing Up from 2021

NBA finals logo
(Image credit: NBA)

NEW YORK—ABC and ESPN have announced that the audience for the NBA Finals Game 2 was up 24% from 2021 and that viewing for the first two games was up 30% from last year. 

NBA Finals Game 2, in which the Golden State Warriors defeated the Boston Celtics 107-88, averaged nearly 12 million viewers (11,911,000) on ABC, up 24% from last year’s Game 2, according to Nielsen. Through two games, NBA Finals viewership is up 30 percent from 2021.

The Game 2 audience peaked with 14,144,000 viewers at 9:45 p.m. ET. when the Warriors opened up a significant lead over Boston for the remainder of the game. 

Due to the strength of Game 2, ABC once again won the night across all of television – broadcast and cable – and in every key demo, including P18-34, P18-49, P25-54, M18-34, M18-49 and M25-54.

The game 2 average audience was slightly ahead of Game 1 (opens in new tab), which also had an average audience of nearly 12 million viewers (11,901,000) across ABC and ESPN2 on June 2.

The peak viewing for Game 2 at 14.1 million was also higher than the peak numbers for Game 1 (12,963,000).

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.