NAB Highlights ATSC 3.0 Benefits in New Video

Broadcasters talked up the next-gen standard at 2017 NAB Show

Author:: Michael Balderston
Publish date:: Aug 21, 2017

WASHINGTON—The National Association of Broadcasters has been a long-time supporter of the ATSC 3.0 next-gen television standard, having filed a petition to the FCC to allow for the voluntary adoption of the standard among broadcasters. It’s latest effort in support of ATSC 3.0 is a video that touts the benefits and abilities that will be available through it.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

In the video, broadcasters at April’s NAB Show in Las Vegas talk about the standard’s offerings, including interactive content, new emergency alerting tools and greater mobile delivery, among others. The interviews comes from executives at broadcast station groups like Capitol Broadcasting, Fox Networks, Graham Media, Hearst Television, News-Press & Gazette, Nexstar Broadcasting and E.W. Scripps Co, as well as some others.

Click here to watch the full video.

For a comprehensive list of TV Technology’s ATSC 3.0 coverage, see our ATSC3 silo.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

Many broadcasters are excited about the opportunities that the Next Gen standard ATSC 3.0 is likely to produce, but the case is made in a recent letter from the American Cable Association to the FCC, that excitement could lead to detrimental actions to viewers.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

With the ATSC 3.0 standard nearing completion, many companies will use the 2017 NAB Show as a platform to showcase the latest capabilities.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

The age of ATSC 3.0 is ready to get underway in South Korea, as the country’s three major local broadcasters—MBC, KBS and SBS—will begin offering UHD through the next-gen TV standard.

ATSC 3.0: We’re on Our Own promo image

The ability to capitalize on over-the-air broadcasting is up to the FCC and whether or not it approves the transition to the ATSC 3.0 next-generation transmission standard.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

The FCC today voted unanimously to allow broadcasters to voluntarily deploy the emerging “next-generation” television transmission standard known as ATSC 3.0.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

We don’t what day we will celebrate ATSC 3.0’s birthday in the years to come, but broadcasters can expect a present for when the next-gen standard makes its debut.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

Regulatory and Standards

A plan for voluntary adoption the “next-generation” television broadcasting transmission standard known as ATSC 3.0 has been proposed at the Federal Communications Commission, which represents a seminal event in the development of the standard.

FCC Schedules Time to Drill Down on ATSC 3.0 promo image

The NAB has told the FCC that it needs to start treating broadcasters, MVPDs and OTT video providers as competitors and let broadcasters go forward with their own innovations, specifically through NextGen TV transmissions.