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NAB Creates Position to Boost State Association Outreach

WASHINGTON: NAB has named Sue Keenom to a new position encompassing outreach to state broadcasting associations. Keenom was a former staffer to NAB chief Gordon Smith when he was a member of the Senate. She will serve as NAB’s senior vice president of state associations.

Keenom, most recently executive director of the International Women’s Forum Leadership Foundation, will manage outreach to broadcast associations in the various states for the NAB. She reports to Smith, who said effective grassroots coupled with the contributions of its state association partners are vital to NAB’s success.

Prior to heading the IWFLF, a group dedicated to advancing women’s leadership across careers, cultures and continents, Keenom served for 12 years on Smith’s staff when he was a member of the U.S. Senate. She capped her tenure in his office as director of administration.

Prior to that, she was an assistant vice president for First Interstate Bank of Oregon. She began her professional life with Citicorp in Walnut Creek, Cal.; she moved to New York, where she worked for Citibank. She has a background in program and administrative management, fundraising and event planning.