NAB, BEA honor Ivie with Beville Award

The National Association of Broadcasters (NAB) and the Broadcast Education Association (BEA) honored George Ivie, executive director and CEO of the Media Rating Council (MRC), April 17 at NAB2008 will the 2008 Hugh Malcolm Beville Jr. Award.

The Beville Award, which recognizes the memory and life's work of broadcast research pioneer Mal Beville, is presented annually in honor of outstanding contributions to the field of broadcast audience research.

As executive director of MRC, Ivie has contributed to the development of numerous media industry standards related to advertising measurement. Since his appointment in January 2000, Ivie has managed the audits and evaluations of several measurement services, including Arbitron, J.D. Power and Associates and Nielsen Media Research. He currently serves on the Advertising Research Foundation's board of directors and is a member of the NAB's Committees on Local Television Audience Measurement (COLTAM) and Local Radio Audience Measurement (COLRAM).

Prior to his appointment to executive director of the MRC, Ivie was a partner at Ernst & Young in Tampa, FL, where he served as the lead representative and advisor to the MRC.

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