Mobile Video Use Rockets 14 Percent in One Quarter

Maybe it was the Olympics, the political conventions or Major League Baseball. Whatever the case, the number of mobile video users in the United States hopped nearly 14 percent from the second quarter of this year to the third quarter (ending Sept. 30).

According to numbers from Nielsen, using CTIA projections and Nielsen Mobile surveys, the number of unique users of mobile video—Web video as well as subscription mobile services—shot up from barely 9 million in Q2 to 10.26 million in Q3.

That’s still just a sliver of the 224.5 million using mobile phones, and of 120 million who watched video on the Internet.

Folks watching mobile video are watching more of it—three hours and 37 minutes a month, up from 3:15 in the second quarter.

The Nielsen report didn’t have 2007 mobile video or Internet video numbers against which to compare.

The study also found that people are spending more time overall in front of regular old television in the home. The average viewer spent 142 hours and 29 minutes watching TV—the equivalent of nearly six full 24-hour days each month. That monthly average is up nearly two hours from the second quarter and more than five hours from the third quarter of 2007.

Another big gainer: time-shifted TV. Some 67.7 million people used such technology in Q3, up 34 percent from a year ago. And they watched an average of six hours and 32 minutes a month, up a whopping two hours and 15 minutes (52 percent) from just a year ago.