Media Networks Latin America Upgrades Graphics Capabilities with Ross’s XPression

Ross Video
(Image credit: Ross Video)

OTTAWA, Canada—Ross Video has announced that Media Networks has recently overhauled its capabilities with the purchase of several Ross solutions to improve workflow efficiency.

With its headquarters in the Peruvian capital of Lima, Media Networks South America is a producer and distributor of audiovisual content that has been a Ross customer since it purchased a Synergy production switcher in 2000, 

“We have always enjoyed working with Ross and Ross solutions have been playing an increasingly important role in our workflows,” notes Miguel Orihuela, technical chief at Media Networks Latin America S.A.C. “We decided to refresh and update our graphics platform and we purchased six XPression engines from Ross to increase our overall graphics horsepower and to improve on ease of use.” 

Media Networks Latin America has also invested in Inception Social – the social media management solution from Ross – and the latest Hyperconverged Ultrix Acuity platform.

“We were one of the first Ultrix Acuity customers in Latin America, but it wasn’t a complicated decision because the business case for the solution made so much sense,” Orihuela said. “The integration and the versatility we get from Ross are both extremely powerful, simplifying our workflows and saving us time, effort and money. Many brands talk about interoperability, but as we increase our Ross footprint we are really beginning to see how much easier life can be when you’re dealing with one single ecosystem and topology. There is a great benefit to this, and although other companies claim to offer it, it’s not always guaranteed and the price point is often much higher.”

Orihuela also reflected on the changes he has seen in the world of broadcast technology in the last twenty years. “Back in the early 2000s, products were not nearly so modular, and so if something stopped working you had to replace the whole product as opposed to just replacing a blade or a board,” he said. “We’ve come a long way since then and there’s no doubt that products are more robust and easier to live with than before. One constant, however, has been the quality and responsiveness of the Ross sales team in the region – we’ve relied on their experience and expertise on many different occasions, and I think it’s important to say that they’ve always delivered.”   

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.