Mad Media gets Sonnet’s Fusion SATA storage

Sonnet Technologies’ Fusion D800RAID desktop SATA storage system has been adopted by design and post-production house Mad Media for sports data storage.

Mad Media creates branded content based largely on client-sponsored action and motor sports athletes, such as Subaru Rally Team USA driver Travis Pastrana and Red Bull-sponsored, SCORE International athlete Andy McMillin. The Fusion D800RAID system provides the company with storage for its high-definition video for national TV spots, feature-length projects and Web content.

Joshua Martelli, director of TV/film at Mad Media, said Sonnet’s Fusion D800RAID product was the first to offer RAID 5 redundancy with a storage capacity of more than six terabytes and throughput exceeding 500MB/s.

The Mad Media facility in Oceanside, CA, is built around Apple’s eight-core Mac Pro systems with AJA Kona video cards for capture and acceleration. The company shoots most footage with Panasonic’s DVCPROHD P2 cameras. Editors rely primarily on Final Cut Studio 2 and a variety of Adobe solutions for video; for audio, they use ProTools and Apple’s Soundtrack Pro.

The Fusion D800RAID system replaced the company’s “sneakernet” storage scheme that was comprised of a series of one terabyte external drives from various manufacturers.

For more information, visit