KPN toasts new in-store alcoholic beverage network - TvTechnology

    KPN toasts new in-store alcoholic beverage network

    DrinksTV programming includes short segments featuring wine pairing, the latest drink trends, party tips and trivi
    Author:
    Publish date:
    The DrinksTV in-store programming network will be featured in more than 600 retail stores nationwide.

    Kyle Private Networks (KPN) has unveiled DrinksTV, an in-store TV network that provides programming for the beer, wine and spirits retailer, advertiser and consumer throughout 600 retail stores nationwide.

    DrinksTV programming includes short segments featuring wine pairing, the latest drink trends, party tips and trivia, as well as exclusive DrinksTV "Pour It On" infotainment segments. Programming is updated weekly and reaches more than 33 million consumers on an annual basis.

    KPN expects to extend the network to more than 1000 stores by the end of 2007. DrinksTV will use Real Digital Media’s NEOCAST digital signage solution to manage point-of-purchase programming and advertising.

    For more information, visit www.realdigitalmedia.com/products.cfm.

    Related

    Practical ways to store broadcast media promo image
    Transmission

    Practical ways to store broadcast media

    The British rock group Queen had a top-10 hit in 1989 with “I Want it All.” The song included and was based around the catchphrase from singer/guitarist Brian May’s second wife, “I want it all, and I want it now!” That is essentially what broadcast storage managers hear every day. It isn’t enough to have tape archives; news editors want instant access to every inch of footage ever shot, marketing wants to know how a show is trending on Twitter as it airs, and customers demand access to music and videos that fit their personal mood at that moment. From a data storage aspect, nothing is ever old or offline, but must be able to be ready at the push of a button. Welcome to the world of Big Data....