JW Player Acquires InPlayer

JW Player
(Image credit: JW Player)

NEW YORK—JW Player, a SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced that it is acquiring InPlayer, a leading provider of subscription management and identity management technology. 

Financial terms of the deal were not disclosed. 

The acquisition broadens JW Player’s end-to-end video platform capabilities by adding features that will help broadcasters and other video-driven businesses more easily monetize their subscription-based business and by allowing JW Player to provide better audience insights.

In June of 2021, JW Player announced it raised $100M from LLR Partners to build subscription and other monetization tools as part of its end-to-end video platform.

"Today is an important step in further differentiating JW Player's video monetization capabilities from that of other video platforms," said Dave Otten, CEO and co-founder of JW Player. "With the acquisition of InPlayer, we are now able to combine their best-in-class subscription management, payments, and identity management capabilities with our market-leading advertising enablement capabilities."

"I'm thrilled about this acquisition as it sets the foundation for taking JW Player's video platform and expanding it from the industry's leading AVOD platform to also include a host of new capabilities for integrated SVOD and TVOD," said Jeroen Wijering, CPO and co-founder of JW Player. "InPlayer's identity management technology will also provide in-depth audience insights and secure access to video content."

CATEGORIES
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

Read more
Quickplay Shorts
Quickplay To Unveil Shorts Tool for Creating, Syndicating Vertical Short-Form Content
digital tunnel
VideoAmp Launches VXP Cross-Platform Planning Solution
DirecTV INVIDI logos
DirecTV Acquires Majority Ownership in INVIDI Technologies
Brightcove and Canela logos
Canela Media Selects Brightcove to Power Streaming Service
Brightline and TripleLift logos
BrightLine, TripleLift Launch Marketplace for Interactive CTV Advertising
JoySauce
JoySauce Taps Cineverse’s Matchpoint for Streaming Offerings
Latest in Business
Miami
Miami Gets New ABC Affiliate
Two women running a business
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
campaign dollars
New Data on Political Advertising Shows Growing Importance of CTV Ads
money
BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
Money
Ateliere Offers $29.7M to Acquire Codemill
New Roar logo
Sinclair’s TBD TV Multicast Network to Rebrand As Roar
Latest in News
Man watching TV showing The Wild Robot
Peacock Added to Charter’s Spectrum TV Select Package at No Extra Cost
 Melissa Zimyeski, vice president of product, and Mat Yurow, vice president of growth, Tegna
Tegna Taps Melissa Zimyeski to Lead Development of Digital Consumer Products
Baton QC diagram
Norway’s NRK Improves Operational Efficiency With Interra Systems
AI-powered translation of English captions to Spanish
XL8 Delivers Real-Time Ai-Powered Spanish Captions to U.S. Public Broadcasters
Ateliere Live interface for sports
Ateliere to Debut TAMS Replay Capability at 2025 NAB Show
FCC meeting room lobby
FCC Launches Proceeding on GPS Alternatives