An international panel of experts will examine and assess the related marketing campaigns in countries that have undergone, or are nearing a transition from analog to digital television.
The panel discussion, entitled "The Global Picture on DTV Deployment," will be moderated by NAB President and CEO David K. Rehr and take place Wednesday, April 18th, during NAB2007 in Las Vegas.
Sponsored by Media Development Authority of Singapore, the session will feature broadcast representatives, government officials and DTV experts who will discuss the successful strategies behind various DTV marketing initiatives. Panelists will include:
- Pierre Helsén, principle secretary, Sweden DTV Kommissionen, Stockholm, Sweden
- Sebastian Loudon, press officer and CEO office manager, Rundfunk und Telekom Regulierungs, Wien, Austria
- Lim Chin Siang, director, IT&T, Media Development Authority, Singapore
- Keith Smith, deputy director, broadcasting directorate, Department for Culture Media and Sport, London, United Kingdom
- Jonathan Collegio, vice president, DTV transition, NAB, Washington, DC
"The Global Picture on DTV Deployment" takes place in room N250 of the Las Vegas Convention Center, from 4:00-5:30 pm on Wednesday, April 18th.
The National Association of Broadcasters has taken a lead role in a multi-million dollar education campaign to inform Americans about the upcoming transition to digital television in the United States. By law, U.S. television broadcasters will cease transmitting analog signals on February 17, 2009.
