IABM survey finds cautious optimism returning to the broadcast technology industry

The joint report with Ernst and Young finds that confidence is returning, but manufacturers say customer deferrals are still prevalent.

This year has been a challenging one for the broadcast technology industry, but as the global economic situation starts to ease, suppliers are regaining some confidence in the market going forward. This is one of the findings of the industry trends survey undertaken by Ernst and Young in association with the broadcast technology suppliers trade body, IABM.

In this survey, undertaken in October 2009, 50 percent of respondents felt that the last quarter of 2009 would be better than the quarter just ended, and only 7 percent felt it would be worse.