Hitachi TV to adopt Gemstar-TV Guide technology

Gemstar-TV Guide’s TV Guide On Screen will soon be integrated with Hitachi digital television sets.

Gemstar-TV Guide’s interactive program guides (IPG) will make a debut on Hitachi America’s digital television sets.

The TV Guide On Screen system allows television owners to view an electronic version of a show guide. Consumers won’t have to subscribe to a service to view the guide.

TV system is built directly into consumer electronics products. It features CableCARD technology, which allows viewers to receive digital cable television without a set-top box.

Gemstar will receive licensing fees based on the number of sets sold that include its technology, CNET News reported.

Financial terms of the deal were not disclosed nor were a launch date.

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