Grass Valley Brings Spirit to Dixie - TvTechnology

Grass Valley Brings Spirit to Dixie

Grass Valley has made the first Southeast delivery of its Spirit HD Telecine, to support the August launch by post house Manhattan Transfer Miami (MTM) of a full range of digital intermediate and HD television services for its advertising agency clients.
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Grass Valley has made the first Southeast delivery of its Spirit HD Telecine, to support the August launch by post house Manhattan Transfer Miami (MTM) of a full range of digital intermediate and HD television services for its advertising agency clients.

Helping to support the new Spirit HD system in the market, MTM has entered into a marketing and joint business partnership with Continental Film & Digital Labs Inc. (CFL), also in Miami. Continental operates a full-service 16-35 & 70 mm film laboratory and standard-definition video transfer facility. The new relationship will enable CFL to offer both HD and SD facilities to its clients.

Continental’s colorists will have access to the Spirit as well as a full range of post services performed daily at MTM; and Manhattan Transfer’s staff will be able to leverage Continental’s film processing resources and technology; making each facility a “one-stop-shop” for its respective clients.

The companies have been working together for about two years.

“It’s clear to us that having the Sprit HD system will bring us new revenue from those agencies looking to move their production from SD to HD resolution,” said Bob Corti, General Manager of Manhattan Transfer Miami. “The Spirit HD will make both companies more competitive in this market, no doubt about it.”

With the Spirit HD system, MTM expects to see increased business from clients looking to post on the Spirit system who have gone elsewhere before. As one of the first projects to use the Spirit HD system, CFL will transfer HD footage of the latest NASA Space Shuttle launch for critical analysis.