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DoubleVerify Earns MRC Accreditation for TikTok Video Viewability Reporting
By George Winslow published
It is the first measurement vendor to receive the accreditation the company reported
Analysts: Non-Sports Programming Is Becoming `Irrelevant’ to Broadcast TV Viewership
By George Winslow published
Should broadcast networks scrap entertainment programming?

WNBA Offers Free Streaming of all Preseason Games
By George Winslow published
In addition, ION will broadcast four preseason games

NFL To FCC: Ending Antitrust Exemption Would Mean “Higher Costs and Confusion”
By George Winslow published
League called its current media distribution policy “good for our fans” and “for local broadcasters”

Warner Bros. Discovery Shareholders Approve Paramount Skydance Deal
By George Winslow published
Opponents are urging states to file lawsuits to block the deal, as they did in the Nexstar/Tegna deal

NBCU’s Universal Production Services to Launch Solar, Off-Grid Trailer Fleet
By George Winslow published
It is working with Hollywood Trucks Technologies to deploy the Ecoluxe brand trailers across its studio operations

XR Extreme Reach Expands Celebrity Payments To Support Ai Performers In Advertising
By George Winslow published
The platform addresses the growing use of AI characters in advertising in ways that comply with the SAG-AFTRA Commercials Contract

NAB Show Reports More Than 58,000 Registered Attendees for 2026
By George Winslow published
Nearly half (48%) were first timers and international attendees from 146 countries accounted for 22% of attendees

G&D and VuWall Strengthen International Sales Team
By George Winslow published
Mirko Aubel appointed EVP Sales EMEA & APAC; Eric Hénique named Chief Revenue Officer

FCC’S Media Bureau Seeks Comments on Children’s Programming Ratings
By George Winslow published
It is exploring ways to give parents better information on what programming is appropriate for their kids; the Public Notice says `gender’ and `transgender’ content will be part of the probe
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