Alfacam, a Belgian HDTV facilities company, EVS Broadcast Equipment and DTH satellite application provider SES ASTRA teamed up with VIASAT-TV3, a Norwegian broadcaster, to produce and transmit the European Football Championship in HD to electronic cinemas in Denmark and Norway. The game also marked the first official test case for Euro1080, the first Europeam HDTV channel, which goes on air in January 2004.
Alfacam's HDTV teams, which shot the qualifying match of Denmark versus Norway, captured footage with 19 HD cameras. Live replays and highlights editing was performed using eight networked HD LSM-XT's. The HD feeds were uplinked via the SES ASTRA 3A satellite and received by selected cinemas in Copenhagen, Denmark and Bergen, Norway, where the match was displayed on 12-meter screens using HD projectors.
